Interface
Purpose
Telephone/Interactive Voice Response
Online/internet
Interactive Kiosks
Video/CD
Customer Service
· Telephone banknig
· Flight Information
· Order Status
·Package Tracking
·Account information
·ATMs
·Hotel Checkout

Transactions
· Telephone banknig
· Prescription Refill
· Retail Purchasing
· Financial Transaction
· Pay at the pump
· Hotel Chek out
· Car Rental


Self Help
· Information telephone lines
· Internet Information Search
· Distance learning
· Blood Pressure Machines
· Tourist Information
· Tax preparation software
· Television/CD-based training

Source: Valarie Zeithaml, Mary Jo Bitner, and Dwayne D. Gremler . Service Marketing. Integrating Customer Focus Across the Firm. McGraw Hill